Landal introduces its new brand with a large-scale campaign

This coming Monday, we will launch our new campaign with a clear message: ‘You Need This’. At a time when daily life feels increasingly full and busy, Landal highlights how important it is to consciously step back from time to time and make space for what truly matters. The campaign will roll out in the Netherlands from 22 December 2025. We are confident this will attract new Dutch guests to our parks in the Netherlands and abroad. 

View the campaign here

Background 
Following the merger of Landal GreenParks and Roompot, Landal now offers the largest and most diverse range of holiday breaks in nature in Europe. Guests, couples, families and friends experience a true home away from home at Landal’s unique resorts, located in the heart of nature. 

With the new brand identity, we highlight the diversity of our offer, tailored to different needs and moments. From boutique resorts to parks with extensive facilities. From luxury holiday homes to cosy chalets. Landal helps everyone find a place in nature to step back, relax, recharge and be together, all year round. 

The full rebranding will be completed in 2026. The new logo, the pause icon, and the wider brand identity are already visible at more than 120 resorts and will expand to over 260 resorts across nine European countries. 

Making space for real needs 
Life can be hectic. Full diaries. Expectations from all sides. Little room for your own needs. What people truly need is time and attention for what matters most. At Landal, the possibilities to do exactly that are endless. 

‘‘You Need This’ highlights the importance of pressing pause from time to time. The campaign shows recognisable moments that remind people to make space for what they really need. Landal understands these human needs and, with its wide range of accommodation types, resorts and destinations, is the ideal host for a holiday break in nature. 

The campaign 
The campaign will roll out across digital channels, television, cinema, social media and outdoor advertising. It will also be visible through our own communication channels. 

For the first time, our new brand truly comes to life in consumer communication. The new brand identity perfectly captures what we offer our guests, and this campaign shows why that matters. ‘You Need This’ invites people to consciously press pause and make time for what is really important. 

Factsheet 
- Campaign: You Need This 
- Launch: 22 December 2025 (NL) 
- Channels: TV, cinema, online, OOH, social media 
- Insight: Daily life often leaves little room for rest, attention and genuine connection with each other and with nature 
- Brand thought: Consciously pressing pause and making space for what truly matters 
- Context: One strong Landal brand after the merger, with more than 260 resorts in nine countries 
- Symbol: New logo inspired by the pause icon