Influencer collaboration with Ravensburger

For the opening of the 2023/2024 ski season, Landal GreenParks, in collaboration with toy manufacturer Ravensburger, invited eight female influencers to visit the Landal parks Winterberg, Katschberg, Maria Alm, Hochmontafon, Brandnertal and Bad Kleinkirchheim. To diversify the target group, besides families, young influencers were also invited to a couples and friends’ weekend at Landal.

A snowy landscape and numerous activities awaited the influencers and their companions. The organised programme varied from a ride on a horse-drawn carriage, a look behind the scenes at a mountain station and a visit to the swimming pool to the obligatory descent down the slopes. In the evening it was time to play, bluff and laugh with an adapted selection of Ravensburger games. The influencers made a report of the weekend with wintery, emotional photos on their Instagram channels. Due to the collaboration with Ravensburger, the reach increased to almost 1 million: a joint post by Landal and Ravensburger with an attractive competition on Instagram and Facebook rounded off the collaboration.